Webinar Series #2: Focusing on ‘Why’
Travelers Aid International 0n Dec. 3 held its second in a series of Zoom webinars, this one addressing “Developing Your Story: Engaging Donors and Stakeholders in the Why Behind Our Work.”
This interactive session was presented by David Sinski, executive director, and Joe Dutra, associate director of external affairs, with Heartland Alliance/Travelers Aid Chicago.
“COVID-19 has made it harder than ever to connect with our communities, so sharing the impact of our work and inspiring supporters has become more important than ever,” David believes. “This webinar will detail concrete ways for us to refine our own stories to be effective – especially in the social and digital realms. We will learn how to be true champions of work and build a foundation for storytelling that motivates communities to act by using simple tools that will help us all become master storytellers.”